We all have important things to tweet about but how do you know what the impact of your tweets are?
With Tweet Reach you can type a keyword, a URL, a #hashtag or even a username and it will calculate the “impact” or the number of people reached.
Example: I searched Athena 365 Internet Radio.
My tweets about this particular topic was received 4,711 times.
What is the difference between Exposure, Reach and Impressions? Tweet Reach explains as follows:
“Reach is the total number of unique Twitter users that received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression.”
So the next time you tweet something important, like a sale, a giveaway, a contest or a grand opening, find out who has clout and follow their lead. Or find out if your tweets are reaching your intended audience!